IBM Opens Dutch Hub for IBM Design
IBM Studio Groningen to bolster company’s 90+ year presence in the Netherlands
New York-based IT giant IBM Corporation has announced the opening of IBM Studio Groningen—the latest investment in the company’s 90+ years of innovation in the Netherlands.
Located in the IBM Services Center in Groningen, the studio will be the hub of IBM Design in the Netherlands and will host local teams from IBM Interactive Experience, the largest digital agency in the world.
In the new studio, IBM consultants and experience design experts will work with clients in industries such as automotive, financial services and retail to help analyze business challenges and integrate next-generation technologies to create more personalized digital experiences.
“User experience design and personalization are driving digital engagement at IBM, as exceptional customer experiences create value for companies,” said Matt Candy, European Leader of IBM Interactive Experience. “Our new Studio in Groningen will enable us to better meet the needs of our clients and underlines our commitment to transforming the client experience.”
IBM Studio Groningen joins more than 25 IBM Studios in locations including Atlanta, Austin, Bangalore, Beijing, Boston, Chicago, Dallas, Ehningen, Hursley, London, Madrid, Melbourne, Mexico City, New York, Paris, Sao Paolo, Shanghai, Tokyo and Toronto, with more IBM Studios set to open this year.
Source: IBM press release